How we rank clinics

Position on this site is not for sale. That sentence is easy to write, so here is the whole ordering logic instead.

What decides the order

1. Verification depth. A clinic that passes all eight checks ranks above one that passes six. This is the largest single factor.
2. Relevance to the search. A clinic that actually performs the treatment you searched for, in the town you searched in, outranks one that mentions it in passing.
3. Transparency. Published prices, named treating doctors and a written aftercare protocol all count. Withholding them costs position.
4. Patient feedback. Volume and recency of verified reviews, never the average alone, because a single five star review is not evidence.
5. Responsiveness. Whether the clinic answers enquiries sent through us, measured, not assumed.

What does not decide the order

• Subscription tier. Paying clinics get a fuller profile and can receive enquiries. They do not get position.
• Advertising anywhere else, including with us.
• Any relationship, commercial or personal, between a clinic and our team.

Why we publish this

The obvious weakness of any directory is that it makes money from the businesses it ranks. Pretending otherwise insults the reader. Publishing the rules means anyone can check whether the list matches them, and tell us when it does not.